6.19.2010

Red Bull Manny Mania

I recently stopped working directly with Red Bull Energy Drink as an employee, but have been kept on as a consultant and independent contractor with the brand to do photography and video work at key branding events, which is much more to my liking anyway. One of the biggest campaigns in the action sports community right now is the Manny Mania series, which is a skateboard competition that focuses on manuals (a trick where the skateboard rides on only two of his/her four wheels). There's a lot of different kinds of manuals (mannies) and a ton of variations that can lead into, or out from a manny, so the competition combinations are virtually limitless.
Utah has such a rich cultural heritage that ranges a broad spectrum of origins, and the Red Bull marketing folks in Utah always try to incorporate a sense of heritage into all the events that are thrown in the state, and it was really cool to have Manny Mania SLC taking place in the shadow of the old Union Pacific Train Depot. Such a cool building, if you haven't ever had a chance to check it out. It's on South Temple and 400 West in downtown right by the Gateway Mall, and directly across the street from the Energy Solutions Arena where the Utah Jazz have their home games (and coincidentally where we held the event). 
Serious hammers were being thrown down all day, and there was even a dude with no legs who totally rips at skateboarding. He's way better than I am and I even have legs! Overall I'm pretty stoked to be involved with such a cool company like Red Bull, and count my blessings each time I'm able to participate in an event. Look for my photos in their upcoming press releases, and get stoked on some of these images here.

No comments: